Our Approach

Our Approach

A customer centered approached that believes in doing no harm.

Our Story

Highly Skilled Advisors, Dedicated to Serving You

Yes, we provide fast, efficient funding. But more than that, you also benefit from ongoing support from a knowledgeable advisor. Give us a call at (888) 959-7720 (M-F 8AM - 9PM ET, SAT 9AM - 5PM ET) or email support@truenorthmerchantcapital.com anytime.

Meet the Team

From Wall Street to Main Street our team has the practical knowledge and experience that makes us one of the top teams over the past 15 years in the alternative lending industry.


Victor Reed

Founder & CEO


Lisa Jones McCulloch

Vice President

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Lawrence Foont


Next Steps...

Need your money as soon as possible? We can have an offer in 24 hours and your business funded in 48.